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A Beginner’s Guide to Day Trading Online (2nd edition)

The national bestseller—updated for the new stock market!”Read the book if you want to know how the market works and how to make it work for you.” —Greg Capra, president of Pristine.com, coauthor of Tools and Tactics for the Master Day Trader”By using the tools, trading tactics and strategies revealed in…A Beginner’s Guide to Day…

Long-term Impact of Marketing: A Compendium

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data…