Long-term Impact of Marketing: A Compendium
World Scientific Publishing Co Pte LtdClick Buy Now for Updated Price. Estimated Price: $198.00 Free Shipping
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.
Readership: Graduate students and researchers in the fields of marketing and econometrics.
Click Buy Now for Updated Price. Estimated Price: 198.00
Originally posted 2019-11-21 14:31:38. Republished by Blog Post Promoter
